About Juan Alvarez
Hi, I am Juan Alvarez, meditation teacher and executive coach.
For two decades, I was an entrepreneur and CEO. Today, I guide leaders to align outer success with inner peace and a deeper purpose.
I first discovered meditation as a young man, studying with a Tibetan monk. What began as curiosity became the foundation of my life. Later, after years of leading companies and teams, I understood that true leadership is not about inspiring others to chase empty goals, but about being an example of life rooted in presence, inner peace, and service guided by a purpose born from Truth.
For more than 15 years, I’ve guided leaders through The Practice: a path of meditation and mindfulness applied to leadership and life. This work helps them release fear, scarcity, and the need for control, and embody timeless human values such as truth, compassion, humility, and service.
When leaders cultivate inner peace and deeper purpose, they not only transform their own lives, they also build organizations and communities grounded in trust, authenticity, and generosity.
If you feel called to explore this path, the best place to begin is my newsletter. There I share reflections on leadership, presence, and purpose, and early invitations to retreats, the Circle, and 1:1 coaching opportunities.